On August 31, 2024 Emi Sakura’s promotion Gatoh Move held a show at historic Korakuen Hall for the first time in eight years (full show available on YouTube). It was a great show and a huge milestone for the small company that fought tooth and nail to survive and evolve during difficult and turbulent times.
One of their evolutions was the creation of a second promotion/brand, named ChocoPro, during the pandemic. Once performing in front of crowds became possible again Gatoh Move and ChocoPro existed side by side.
After the Korakuen show, Sakura announced that her two brands would officially be merging, to be known only as ChocoPro going forward. As such I wanted to take a quick look back on the significance of the merge, and what separated the brands in the first place.

In 2012 Emi Sakura left a company that she founded called Ice Ribbon (that to this day still running and highly enjoyable), and founded a new joshi (girl/woman) promotion named Gatoh Move.
Likewise built around the idea that wrestling should be fun for both the wrestlers and fans, Gatoh’s general approach to wrestling wowed me when I initially saw them during my first trip to Japan both in ring and in the unique environment of Ichigaya Chocolate Square.
A deep dive into the promotion is beyond the purpose of this post, but check out this retrospective I wrote for their 10 year anniversary highlighting a lot of what I adore about both Gatoh Move and ChocoPro.

As mentioned above ChocoPro was created as a direct response to the difficulties of operating during the pandemic. Sakura didn’t want to just proceed as if they were doing Gatoh Move shows without fans. She approached the idea of streaming empty venue shows as something completely new that should be tailored and targeted as such.
When ChocoPro started there were three key differences to Gatoh Move. First was the absence of an audience in attendance.
Second, all the shows would stream live, where Gatoh shows had been primarily for the attending audience with big shows released on dvd and nothin aired live. This also led to Sakura’s new No Pay Wall strategy of having all their shows and other content airing free on YouTube with a variety of optional support methods.
The third key difference was that while Gatoh Move had always incorporated a lot of guest male wrestlers into their shows and were known for great intergender wrestling, they were still a joshi promotion. The official Gatoh roster was all women, the titles were held by women or intergender teams, and outside of extremely unusual circumstances the main events would always feature a roster member.
While still based largely around the core Gatoh roster, ChocoPro immediately established itself as a fully intergender promotion with a main event of Baliyan Akki vs Minoru Suzuki on the first show. As ChocoPro went on the vacated Super Asia singles title would return as an intergender belt, and likewise the Asia Dream Tag Titles would become open to challenges by male teams.
As pandemic restrictions lifted and live crowds began to be allowed again, the delineation between Gatoh Move and ChocoPro changed.
ChocoPro started running “ChocoPro Peoples” shows, which were still aimed at the streaming audience but had live attendees as well.
When “Gatoh Move” officially returned it was specifically used for the ring shows, and ChocoPro essentially became the name for the Ichigaya shows. All other differences besides the official Gatoh Move roster still being all joshi wrestlers had fallen by the wayside.
So at this point the merge is mostly a symbolic action to make things more straightforward with a single name for the company. While I’m personally quite attached to the Gatoh Move name and sad to see it go ChocoPro is more reflective of what the company has become. The overall impact on the fans is minimal, as the same great people will be presenting the same great wrestling they have been for years.

So that’s why Gatoh Move/ChocoPro had two names, what the differences originally were, and what they became. Wishing all the best going forward for the newly “combined” ChocoPro.


































































































































































